You only have 30 to 60 minutes to make a first impression in an interview. Do you feel ready? Mareting job candidates should be intentional about the perception they create with hiring managers — and that’s not always easy to do.

How do you make sure you leave the best impression possible? It’s essential that you anticipate and prepare for the questions that might be asked of

Talk very specifically about how you execute your sales role from start to finish.

When it comes to discussing your sales performance — go hard on the numbers. Have them ready and explain how you achieved them. Did you exceed your quota three quarters in a row last year? By how much? And how did you do it?

If you can’t explain how or why you succeeded in your role, it doesn’t really matter what you achieved.

Be honest about failures, and clearly spell out an example of when you’ve been challenged and how you moved forward.

Now’s not the time to drag out the old, “I’m a perfectionist and it frustrated a prospect once,” narrative. Dig deep and show your interviewers you have healthy self-awareness and the ability to learn and proactively move on from your mistakes.

Talk about a time you lost a client because you were so focused on closing a bigger fish, and mention how you’ve taken those lessons and avoided making the same mistake

What is an innovative new marketing strategy that you’d like to implement while in this position?

The goal is to see how up to date the customer is regarding new innovations in the marketing field.

What to look for in an answer:

  • Can they name one or more innovative marketing tactics?
  • Do they appear fluent in how these tactics can be implemented?
  • Are they confident about new strategies?

Example: “I’m really excited about the prospect of creating an experiential marketing campaign, where we can activate the brand in the wild, where our customers are. I’ve researched a variety of marketing activations, such as one where a vegetable company brought branded trucks to a festival and served vegetable snacks to health-conscious consumers.”

Tell us about a product that you successfully marketed. What was your strategy?

The goal is to have the candidate discuss his process of creating and implementing a marketing plan.

What to look for in an answer:

  • Do they have an answer ready to hand?
  • Do they enjoy discussing the experience of deploying the strategy?
  • Is the strategy they discuss a sound one?

Example: “I was charged with introducing a new brand at a tech conference in Las Vegas. We created a strategy that involved physical signage andgiveaways at the conference center, along with a Twitter account that posted about the next locations where customers could find our product. We integrated the campaign with general conference tweets through the use of hashtags. It was a lot of fun.”

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