Alright, everyone: let you in on a few of best-kept interviewing secrets.

In this post, real questionsused when interviewing candidates for inbound marketing positions and the answers you are looking for.

These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.

What is Digital Marketing? What is its importance in current market?

Digital marketing is often referred to as Online Marketing or Internet Marketing as well. It focusses on promoting your products and services through digital devices like mobile phones, computers etc. Most of the marketing strategies are laid keeping Internet enbled devices in mind. However, there do exist promotions through SMS, MMS etc. which do not need any Internet connection.

With the increasing penetration of Internet across the world, promoting your products and services through digital marketing and social media has become the need of the hour.

Tell us about a product that you successfully marketed. What was your strategy?

The goal is to have the candidate discuss his process of creating and implementing a marketing plan.

What to look for in an answer:

Do they have an answer ready to hand?

Do they enjoy discussing the experience of deploying the strategy?

Is the strategy they discuss a sound one?

Example: “I was charged with introducing a new brand at a tech conference in Las Vegas. We created a strategy that involved physical signage and giveaways at the conference center, along with a Twitter account that posted about the next locations where customers could find our product. We integrated the campaign with general conference tweets through the use of hashtags. It was a lot of fun.”

What are the keys to marketing success?

Keys to marketing success can be summarized in below mentioned points:

  • the foremost important point is to “satisfy the customer”.
  • A company should have a clear image in order to achieve marketing success.
  • Thirdly work should be clearly distinct from other business activities in an organization. It should be central to the entire organization.
  • Fourthly business should develop a unique strategy that is consistent with the circumstances that it faces.

Tell me about a marketing campaign you conducted that wasn’t successful. What did you learn from that?

The question is designed to understand how the candidate deals with failure.

What to look for in an answer:

Are they overly discouraged by failure?

Are they able to learn from failure?

How do they creatively implement these lessons?

Example: “A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.”

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