As a job seeker, you’re often told how essential it is that you research the company before a job interview. But what exactly should you be looking for? Here are five things you should know about a company before you arrive for the interview.

Understand the company’s competitors

You don’t have to have a complete understanding of the market, but if you’re able to internalize who the company’s core competitors are, you’ll be able to contextualize your conversation with interviewers and impress them. Asking questions about the company’s position in the market as it relates to competing brands demonstrates interest and preparedness.

Their culture & office environment:

Culture and office environment are so important. It should be something you care about when selecting a company to work for and rest assured the company will want to know if you are a good ”fit’ with their culture. Information on this somewhat intangible thing can be found in lots of different places. is a site where employees talk about the place where they work directly. It is a great and honest

Following the company on social media (Twitter, Facebook, Pinterest, etc) is another great way to get a sense of culture.

The company culture

Being the best fit goes beyond just having the necessary skills and experience. In fact, one of the biggest benefits of a face-to-face interview is the interviewer can get a better feel for your personality and how well you’d fit in with the company culture.

Employers know that culture can be a huge selling point for potential job candidates, so finding info on a company’s culture shouldn’t be difficult. You can often find an overview in the “About Us” section of a company’s website. Their mission statement and core values are often available there as well. Corporate social media accounts can be a good indicator of the culture as well.

Of course, the messages on these channels are often controlled by the company itself. If you want a less filtered point of view, check out employer-rating sites like Glassdoor, or find current employees on social media.

What the company does

Don’t show up knowing nothing about the organization. Do your research. Find out what their products are, what they do, what their mission and values are. The more you know about the company and its products and industry, the more impressive you will seem. It shows that you care enough about the opportunity, and your profession, to put in the research and learn, and all hiring managers like a person like that

Clients, products, and services

As a potential employee, you need to have an idea of the type of work you’d be doing once hired. By having a general idea of who the company’s clients are and the types of products and services are offered, you’ll be more prepared for the interview, too.

To find out the company’s offerings, you can usually find them on the company’s website. You can also read through the company’s blog, case studies, and white papers to give you a better idea of their accomplishments.

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