HOW TO ANSWER FREQUENTLY ASKED MARKETING INTERVIEW QUESTIONS
Are you afraid of what type of questions will be asked in a marketing interview? It is normal for everyone to be intimidated by interviews and when there is cut-throat competition in the field, it makes it even more difficult. This article will help you to be prepared for some of the important questions that are asked in a marketing interview.
Different industries have different marketing interview questions that are focussed on the work. However, most of the questions that are asked have a common theme about how well you know your marketing basics and core processes that are involved in it.
What is an innovative new marketing strategy that you’d like to implement while in this position?
The goal is to see how up to date the customer is regarding new innovations in the marketing field.
What to look for in an answer:
Example: “I’m really excited about the prospect of creating an experiential marketing campaign, where we can activate the brand in the wild, where our customers are. I’ve researched a variety of marketing activations, such as one where a vegetable company brought branded trucks to a festival and served vegetable snacks to health-conscious consumers.”
A customer left a negative review of our product on a social media site. How do you respond to the customer?
The goal is to understand how the candidate deals with negative press. Negative press is something any marketing strategy has to take into account and have a plan to deal with.
What to look for in an answer:
Example: “I would take the opportunity as a representative of the brand to address the customer in a respectful and holistic way, assuring them that our brand feels accountable to making the customer happy and discussing how we can best accomplish that in the customer’s future interactions with our brand.”www.iibmindia.in
Tell me about a marketing campaign you conducted that wasn’t successful. What did you learn from that?
The question is designed to understand how the candidate deals with failure.
What to look for in an answer:
Example: “A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should betargeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.”www.iibmindia.in
What are the aspects you look while launching a product?
Launching a product is all about timing, market and creating a vibe. There should be a good build-up to promoting the product before its launch so that the interest in the market is captured. Also, the timing should be perfect so that it does not have to compete with a newly-launched similar product.www.iibmindia.in
