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Executive Program In Digital Marketing


Digital Marketing Executive Program

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.This course builds the understanding of the digital marketing and how to develop innovative strategies in displaying advertising, social media marketing, mobile and internet marketing, search engine optimization and marketing and website design to produce a higher response to your online marketing efforts. It should be attended by Marketing professionals, who use online Marketing to meet … We offers  you Executive program in Digital

Benefits of Digital Marketing Professional

  • Learn from industries top trainers
  • Enhance your Authorization
  • Building Long-term Relationship
  • Flexibility in designing the campaigns

Fees Details

Fee Option Installment-I  

Installment-III (after 1 Month)


Installment-III (after 1 Month) Total Fees
Lump sum Rs.32,000 Rs.32,000
Installment Rs.12,000 Rs. 10,000 Rs. 10,000 Rs. 32,000
Payment Instruction
Payment Instructions:

·          Service tax of 15 % is applicable

·          All payment should be in favor of “ICR India Certifications Private Limited” payable at Meerut



Part I – Online Marketing Overview

Introduction , Online Marketing Terminology, SEO Friendly Website, Online Advertising, Mobile Advertising, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, Online Reputation Marketing, Blogs, Banners and Forums, Web Analytics, Online Marketing Efforts, Online Marketing Impacts, Online Marketing Pros and Cons

Part II – Search Engine Optimization Techniques

Overview, Tactics and Methods, Website Domain, Relevancy Filenames, Design and Layout, Optimized Keywords, Optimized Metatags, Title Optimization, Optimized Anchor, Content is the King, Verifying a Website, Hiring an expert, Link Building, Mobile SEO, Miscellaneous techniques

Part III – Pay Per Click Advertising

Introduction, PPC Terminology, Creating a Keyword List, Setting Target Location and Language, Writing a Killer PPC Ad, Landing Pages, Bidding, Measuring Results, PPC ad on Google, Yahoo and Bing Search Marketing, Facebook Ads

Part IV – Web Analytics

Introduction, Google Analytics, Optimizely, Kissmetrics, Crazy Egg, Key Metrics, Data Sources, segmentation, Dashboards, Conversion, Emerging Analytics, A/B Testing, Automated Reporting and Annotation, Actionable Reporting, Web Analytics Terminology

Part V – Social Media Marketing

Introduction, Facebook Marketing, Twitter, LinkedIn, Google Plus, Pinterest, Video Marketing, Social Book Marketing, Image Optimization, Blog, Social Media Analysis, Monitoring Social Media Accounts

Part VI – Mobile Marketing

Mobile Marketing – Overview, Mobile Marketing – Technology & Reach, Mobile Marketing – Strategies, Mobile Marketing – Policies, Mobile Marketing – SMS Campaign, Mobile Marketing – Marketing Strategies, Mobile Marketing – Ecosystem, Mobile Social Media Marketing, Mobile Marketing E-mail Marketing, M-Commerce, Understanding Mobile Users, Mobile Marketing – ROI

Part VII -Content Marketing

Overview, Target Customer, Content Creation, Media Channels, Editorial Calendars, Style Guide, Basic Tools, Challenges, Tracking Success, Blogs, Lifecycle Emails, E- Newsletters, White Papers, Case Studies, EBooks, Digital Magazines, Mobile Apps, Web Apps, Podcasts, Webinars, Info graphics, Articles and Press Releases, Press Releases, Social Media


  • Online Study Material – Provided learning material to students
  • 24×7 Online Access – 24×7 Access to Course Material
  • Android App
  • Preparation of Google AdWords Certification
  • Online Exam / Test
  • Certificate Awarded by IIBM Institute

Potential Career Growth

  • As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.