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Most companies have leaders with the strong operational skills needed to maintain the status quo. But they face a critical deficit: They lack people in positions of power with the know-how, experience, and confidence required to tackle what management scientists call “wicked problems.” Such problems can’t be solved by a single command, they have causes that seem incomprehensible and solutions that seem uncertain, and they often require companies to transform the way they do business. Every enterprise faces these kinds of challenges today.Strategic leaders, or those effective at leading transformations.

A few main traits / characteristics / features / qualities of effective strategic leaders that do lead to superior performance are as follows:


Powerful and effective leaders demonstrate their loyalty to their vision by their words and actions.

Keeping them updated-

Efficient and effective leaders keep themselves updated about what is happening within their organization. They have various formal and informal sources of information in the organization.

Learn To Delegate

As a leader, you’ll likely have a team of like-minded individuals that share your vision and help you to achieve your goals. However, if you don’t trust your team members, you’ll never progress toward success. Delegating is a crucial part of team development; without distributing tasks and requesting the help of others, you will soon find yourself frustrated and swamped with all the work.www.iibmindia.in

The key to delegating is to identify and capitalize on the strengths of your teammates and assign them tasks accordingly. Furthermore, weekly meetings or frequent check-ins with team members is a great way to ensure everyone is on the same page and moving forward in an effective, progressive manner.

Be honest and open about information

The management structure traditionally adopted by large organizations evolved from the military, and was specifically designed to limit the flow of information. In this model, information truly equals power. The trouble is, when information is released to specific individuals only on a need-to-know basis, people have to make decisions in the dark. They do not know what factors are significant to the strategy of the enterprise; they have to guess. And it can be hard to guess right when you are not encouraged to understand the bigger picture or to question information that comes your way. Moreover, when people lack information, it undermines their confidence in challenging a leader or proposing an idea that differs from that of their leader.

Most of us, at some point in our careers, have applied to some job with some piece of flimsy paper called a resume. Sure, you may have poured your heart into it. You may have really wanted the job. But how do you know your resume got read? How do you know what kind of impression you made on the hiring team? Here some tips are given below:-

Make sure your résumé is tailored to the job you are applying for

Generic résumés may be quick to submit, but far less effective. Better one excellent job application than three shoddy ones.

Researching the cultural norms of the organization is worthwhile. For example, within one industry some will value experience but not care much about education, while others care about your qualifications.

Fifty percent of your success is in the prep work

Decide on a single target job, one that you have the credentials and experience for, then collect six job postings and analyze how your target employers think about and express their needs for that job. Prioritize their common requirements, and capture all the words and phrases used to describe them, in a fresh Microsoft Word© document. Then re-read this composite analysis of employers’ needs: you can now say, “this is how employers think about and describe the job I want.”

This knowledge will help your resume get pulled from resume databases for review by recruiters.

Professional Skills

Clear identification of the skills you bring to a target job is critical to your resume’s database performance and to a strong first impression on a recruiter. Following your Target Job Title and Performance Profile should be a Professional Skills or Core Competencies section.

This is simply a list of all the skills you bring to the job. Placing this list near the top improves your performance with those search engine algorithms, and provides the recruiter with a series of “aha moments” as each word and phrase drives home your suitability.

Structure your résumé carefully

It is easiest for the recruiter if your key skills and background are summarised at the top. Make sure your current and most recent previous role are on the first page.

Your education and qualifications are generally less important than your professional experience, so put these later.

Your resume should highlight your accomplishments

Your resume highlights your accomplishments, not job duties or descriptions. Write your resume to emphasise what you did well, not what your duties entailed  www.iibmindia.in

LG Electronics Inc. is a South Korean multinational company with its headquarters in Seoul, South Korea. The applicants who are eagerly waiting for their interview schedule this article will helpful for them during an interview.

  1. What Can You Do For Us That Other Candidates Can’t?

When an interviewer asks you to tell them what you can do that other candidates can’t, they aren’t asking you to evaluate the skills of your fellow candidates. You probably don’t know them. The hiring manager uses this question to figure out some elements of your character. How do you handle awkward situations Are you good under pressure Will you badmouth your peers to make yourself look better during the interview As you answer the question, the interviewer gets a sense of your values and your ability to self-evaluate.

Points to Emphasize

Since the hiring manager isn’t really looking for you to evaluate the other candidates, you want to stay calm, positive and talk about what makes you unique.

  • Focus on what you do, rather than what your peers don’t do.
  • Talk about skills that qualify you for this particular position.
  • Answer with confidence.
  • Start with a disclaimer that you don’t know what the other candidates’ skills are.
  1. What Salary Are You Seeking?

Back to salary. If you are asked what your salary history is, it is in your best interest not to divulge it. The best way to answer that question is to turn it around: “If you let me know what the range is for this position, I can tell you if it meets my expectations.” If they say that they don’t have a range, or “it depends on the candidate” or some other non-answer about salary, consider that an enormous red flag.

It is also perfectly appropriate for you to inquire about the salary range during an initial screening interview. “Could you let me know what the budgeted salary range is for this position?” If they push back and want you to name a number first, give them a range. “I am seeking something with a salary in the range of $X and $Y, and will also consider other benefits that come as part of the compensation package.”www.iibmindia.in

  1. Are You a Leader or a Follower?

When an interviewer asks are you a leader or a follower, it might be tempting just to respond that you are a leader, since taking on responsibilities sounds like what a potential employer would want. However, a hiring manager is looking for something more complex. He or she is trying to see if you are versatile and are willing to assume different roles based on what the company needs. As you are answering this interview question, it is important to talk about past experiences that show you display characteristics of both a leader and a follower. Remember, every organization values some leadership qualities but wants someone who will follow directives as well.

  1. What Is Your Greatest Regret And Why?

Interviewers are looking for a candidate who is honest and displays the ability to self-correct and improve, not someone who has no regrets.

Which is all the more reason to own the regret you’ve chosen to share, and be honest about how you dealt with it.

“Most employers aren’t going to eliminate someone from the pool for being honest,” Goad says.

If you regret turning down that great job opportunity, tell the interviewer how you overcame the mistake in the long run.

You say: “Rather than feeling sorry for myself because I turned down the XYZ job, I started looking for other opportunities that I knew could lead me to great—possibly better—learning experiences.”

Communication is one of the most important skills we can ever learn. It leads everything that we do—whether we’re communicating at work to meet deadlines and achieve results, or communicating with friends, family and partners to build strong relationships. So many problems stem from poor communication and there’s no wonder why, really. We are not taught how to communicate properly at school; it’s something we have to ‘pick up’ from the people around us. Below few tips will help you improve you communication skills.

Who you are talking to matters

It is okay to use acronyms and informal language when you are communicating with a buddy, but if you are emailing or texting your boss, “Hey,” “TTYL” or any informal language, has no place in your message. You cannot assume that the other person knows what the acronym means. Some acronyms have different meanings to different people, do you want to be misunderstood? Effective communicators target their message based on who they are speaking to, so try to keep the other person in mind, when you are trying to get your message across.www.iibmindia.in

Body language is important

Studies show that 65% of all communication is non-verbal. Watch for visual signs that your listener understands, agrees or disagrees with your message. And be aware that your body is sending signals, too.

Learn the basics of nonverbal communication

One study found that nonverbal communication accounted for 55 percent of how an audience perceived a presenter. That means that the majority of what you say is communicated not through words, but through physical cues.

To communicate clearly and confidently, adopt proper posture. Avoid slouching, folding your arms or making yourself appear smaller than you are. Instead, fill up the space you are given, maintain eye contact and (if appropriate) move around the space.

Research Well

When putting forward your case, it is important that you do your homework properly. Invariably, someone will raise a point about your case at which point you must have enough research to back up your claims. You may feel that the point raised is childish or that it does not merit your attention but for everyone else, it may be an important thing to talk about.

Respect your audience

Recognize your message is not just about you or what you want. You should sincerely care about the needs and the unique perspectives of those to whom you are communicating. One of the best ways to show your respect is simply by paying attention to what they say.

Surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice and that is Digital Marketing.

Digital Marketing is The Future and We Cannot Deny This Fact

Look at These Mind-Blowing Stats:

India has about 450 million Internet users (as per IAMAI), which are almost 30 to 40% of the total Indian population. This number will reach its level best in 2018 with the easy and cost effective availability of networks in both urban and rural India.

Look at how JIO is penetrating the market while Airtel is bringing down costs. Observe how high-speed broadband like Act Fibre, Cherrinet are slowly taking over market shares. Do you remember the last time you focused on those newspapers advertisements or those TV advertisements without switching channels? Well, there is a radical shift in how people consume information. Today, people consume more content on mobile phones and laptops.

Here’s a list of the various digital marketing positions available for those seeking a career in this arena:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

You’ll be in high demand

No matter what field of business you are in, marketing is going to be the true winner. Yes, product development is important but if you don’t understand your customers’ needs and communicate them the benefits of your product, how will you sell it? Marketing and sales are the only functions within a business that provide instantaneous measurable ROI.www.iibmindia.in

85 per cent marketers are tracking revenues generated through digital marketing with 50 per cent of them reporting that e-Marketing activities are contributing more than 10 per cent of their revenues. This just goes to show the growing influence of digital marketing. Things were different a few years back, when businesses were busy building breakthrough products. Today, product development has become easier and faster with outsourcing and better technologies. The only way a company stands out in the crowd is through concrete marketing activities.

Being an entrepreneur means you are you own manager, as well as a manager of others. Your skills need to be extensive in order for you to be successful. An entrepreneur should be able to effectively manage people, a budget, operations and in some instances, investors. This requires someone with a multi-tasking work style who can plan for both the short- and long-term goals of his business.www.iibmindia.in

Ability to see things through

Successful entrepreneurs are visionaries. They are able to see opportunities that normal folks do not see. They have a clear idea of what they want to do. But more than this, successful entrepreneurs have the ability to transform that vision into reality. They don’t just dream; they work hard and smart to see into fruition the dreams in their heads. They don’t just think that they want to achieve something; instead, they do everything they need to do in order to achieve what they want. They don’t shy away from the challenges, fear, and the sheer amount of work needed to get things done.


An entrepreneur can be trained for certain managerial skills and expertise in the same, but one cannot be trained to be passionate as it is inbuilt. It is also imperative that the entrepreneur remains self-motivated to achieve success and reach their goals.

The ability to be productive

This is a big topic, because there’s no one right way to be productive that works for everyone. Learn about your peak energy times, your routines, and the productivity tools that work for you in order to create your own plan for success.

The ability to train new staff

When you bring on someone new, a robust onboarding process will ensure that they know what to do and not do. Not only will this help keep your company moving the correct direction, it will increase the commitment level of good employees and give you grounds to follow up on misconduct.

Business Planning

A successful entrepreneur has management skills to accurately research his market and develop a comprehensive, multi-year business plan. This includes accounting for growth and development, taking on employees, financing operations and marketing and running or overseeing the day-to-day business functions. This type of business planning includes the ability to manage economic forecasting.

For several years now, innovations in educational technologies (edtech) have impacted how business professionals want to learn. Edtechs such as virtual classrooms, mobile devices, digital readers, on-demand video, online gaming, and cloud-based LMSs have fed a market that has been, and continues to be hungry for innovation. Traditionally, most investments for product innovation in edtechwas focused on the higher education market.

Cloud-based Technology

In 2018, cloud computing will continue to make learning a more streamlined experience. Students will no longer worry about files and documents being lost or deleted, or buying multiple USB flash drives to save their assignments. Essays, content related to projects, schedules and assignments will be shared more easily and securely stored on the cloud, such as Google Docs.

With more centralized storage for resources, cloud-based technology will allow educators to increase their reach and share information without increased expenditure, or additional time pressure.

Virtual reality, augmented reality and mixed reality

Virtual and augmented reality, and Mixed Reality too, will definitely be confirmed as the most important trends in education technology for 2018. Thanks to the release of affordable accessories, MR will move from experimental technology to a new way of teaching and learning, that will allow schools to experience lessons in a completely new way, for example by virtual travelling in past ages or to inaccessible places, by simply wearing a MR headset or looking up at a smartphone. www.iibmindia.in

 For example, Acer solution of Mixed Reality allows students to interact with physical elements and learn in a more engaging and fun way.

Mobile-Style Education

Today, many students own a mobile device. Tapping this technology for learning in 2018 will improve engagement and motivation across all learning abilities. Mobile learning will also offer greater flexibility and accessibility for learning at home. Connecting mobile technology and devices within the classroom will allow teachers to provide a fully immersive, integrated learning experience for all learning styles and abilities.

Thanks to students’ intuitive use of technology, in 2018 more schools will adopt tablet-like experiences for their front-of-class displays and incorporate this with new learning techniques and the gratification of learning. Traditional interactive whiteboards are becoming harder to scale or costly to replace, whereas schools are turning to more future-proof, degradable technologies. The biggest potential technology impact on students will be the opportunity to nurture skills to help them succeed, increase the quality of learning across mixed-ability classes, and protect their online safety.

After months of job search agony, you might have an urge to immediately accept any offer you receive. But before you give a final answer, take time to learn a little more about what the company has to offer. Remember, now your potential employer is trying to sell you, and that means you can ask important questions about benefits and compensation that may have seemed pushy or self-serving during the interview process.

What type of work will I be doing?

Check with the HR about your designation and the kind of work that you will be expected to do. Ask questions about what all will the job profile include and what the company expects from you.


You probably didn’t feel it wise to ask about vacation or sabbaticals when you were trying to land the job, but now’s your opportunity to learn about the company’s policies. How many days does the company offer each year? Are you allowed to roll over days from one calendar year to the next? Will you be compensated for the days off, or not? Today, some of the more creative companies are offering flexible vacation trade-offs.

How many casual and sick leaves do I get?

Every company has a certain number of casual and sick leaves allotted to the employees. Ask the HR about the number of leaves allotted to you and the process of getting it approved. Ask about the provisions for late comings of taking a half day from the office. Make sure to have the details of the person you need to inform in case of any emergency.www.iibmindia.in

Aside from salary, what other workplace perks do you offer your staff?

While some companies can’t offer the highest wages, they are able make up for it in other areas. Ask this question to find out how else they reward staff, whether it’s flexible working, free lunches, and so on.

Negotiation expert Jonathan O’Brien believes that you should ask about training courses and business qualifications. ‘It shows your employer you want to better yourself and increase your skill set, and indicates that you have a long-term interest in the company.’

‘It’s crucial that you ask about training before you accept the job,’.’Let’s face it, you won’t want to go in a role and stay there indefinitely – you’re likely to want a promotion at some point. By asking at the interview stages you can understand how you will progress through the company from the offset.’

For admission, enquire here

Interviews are challenging. Job interviews that require any sort of tracking data or simple calculations are even trickier, as this would require a knack of MS-Excel.

Excel usage has been increasing in the industry; individuals manage their data in Excel to analyze the business trend.  And, it could be nerve-wracking for both the interviewer and the interviewee to face such questions.

  1. What is Microsoft Excel?

Microsoft Excel is an electronic spreadsheet application that enables users to store, organize, calculate and manipulate the data with formulas using a spreadsheet system broken up by rows and columns. It also provides the flexibility to use an external database to do analysis, make reports, etc. thus saving lots of time.

  1. Explain Spreadsheet and its Basics?

Spreadsheet can be compared to a paper ledger sheet. It consists or rows and columns and their intersection called cells.

  1. How many data formats are available in Excel? Name some of them?

Eleven data formats are available in Microsoft Excel for data Storage. Example:

  • Number – Stores data as a number
  • Currency – Stores data in the form of currency
  • Date – Data is stored as dates
  • Percentage – Stores numbers as a percentage
  • Text Formats – Stores data as string of texts
  1. What is ribbon?

Ribbon refers to the topmost area of the application that contains menu items and toolbars available in MS-Excel. Ribbon can be shown/hidden using CTRL+F1. The ribbon runs on the top of the application and is the replacement for the toolbars and menus.  The ribbons have various tabs on the top, and each tab has its own group of commands.www.iibmindia.in

Chances are, there are a few great leaders on your team that aren’t yet in managerial positions. Some of them may already take on the role of a manager without claiming the title, while others may show subtle signs that they’ve got what it takes to lead. Few signs show that you ready to become a manager.www.iibmindia.in

They change their vocabulary from “mine” to “ours.”

Going from being an employee to a manager occurs when team members hit a tipping point. It’s normally a point when they begin to understand a manager’s point of view. Look for subtle changes in a team member’s conduct. This may be a simple choice of words. An employee may use the term I, mine or me. Those ready to assume a management role may choose words like ours, we or us.

They have the right attitude

An employee who merely clocks in at the job to get the paycheck is not manager quality. For them, the job is a means to an end (money), and not an enjoyable challenge that they want to succeed at.

Any employee might swear up and down that, for a bigger manager’s salary, they’ll do the job, but the reality is there’s an attitude that needs to be present at the get-go. Their attitude in the small things will be the same as their attitude in the big things.

They like to learn

A manager is always learning, whether it’s new technology, trends, or trade secrets. Employees that have a thirst to learn at every chance they get have a natural inclination in the right direction.

They help other team members rather than hinder them

This is almost an inborn trait that you’ll notice from the very first day that a given employee is hired. They’re willing to take a shift when another employee needs to leave early, willing to go the extra mile and stay late to help the team finish the project without grumbling or whining about their after-work plans, and most important: they’ll always have the answer to any question they’re asked or will relentlessly seek out someone or some way to find it; regardless if they have to put their own to-do list on pause.www.iibmindia.in

They always look for solutions instead of problems

A good manager knows how to “spot” problems and immediately start seeking out solutions. This is a glass half full, glass half empty scenario because the employee who sits around complaining about all the insurmountable obstacles that lay in front of them are always going to be “looking” for problems and will have a hard time getting their head around to finding an actual solution to them because of this. The non-solution-finding types are also typically infectious to other team members and can destroy morale – in addition to your profits!