Given the ever-increasing growth of digital media; there is a constant demand for skilled digital marketing professionals. While certifications, education, and training look great on a resume, a focus on the soft skills topics and areas are also an important way to differentiate you from the rest of the pack.

Here are a few soft skills you need to drive your digital marketing career forward

Sales skills

While your digital marketers may not be closing deals directly, they need to know how to sell or they’ll be wasting your valuable marketing dollars without generating qualified lead opportunities for your sales team.www.iibmindia.in

A mix of creativity and analytical abilities

Digital marketing requires both creative thinking and analytical thinking. Many new candidates want to focus purely on one or the other, but it’s important to bring “art and science” to each digital program.

Future-Proof Your Career:

Stay open to change and keep up to date with the evolving trends of your specialist area. For example, if Google changes its algorithm to reward longer form content you need to be aware and incorporate it into your content strategy.

The Hunger to Learn (& Keep Up to Date)

One of the most important factors defining your digital career’s success is your hunger – that’s your hunger to learn continuously (for both yourself and your employer). And you know what? Only one thing will ensure that you keep up to date with industry news and trends. Yep, you guessed it – that’s your passion. In digital marketing it is absolutely essential that you find and foster the specialist area that you are most passionate about – the one you’d read about in your own time anyway, the one you’d miss practicing if you lost your job tomorrow.

The Drive to Team Play

The best digital marketers have a broad knowledge of all digital concepts and yet specialise in one particular area. If you specialise in one area you’re going to need a team to help you maximise your concepts and campaigns. No one digital marketing specialist works alone – for example, your content marketer may need advice from your SEO specialist on how to rank higher and your SEO specialist may need content when taking on inbound opportunities on third party sites.

Share this post on: