Landto your dream job interview – for a profile in Digital Marketing! Apart from being excited, you must also be wondering what could be the possible Digital Marketing interview questions that you can be ready for, to leave that lasting impression on the interview panel and who knows, may be to bag that coveted job!www.iibmindia.in


Wonder no more! We have compiled a list of the must-read interview questions on Digital Marketing, for both freshers as well as experienced candidates. After all, there is no bigger confidence booster to ace an interview, than coming well-prepared for it.


What is the role of SEO in digital marketing?


SEO signifies search engine optimization, which helps in increasing the visibility of blog, site or pages in bing, Google and Yahoo. In a nutshell, it gets your ranking on the first pages of search results.


For example: : you are looking for certification programs. You will type the keywords like certification in digital marketing, digital marketing course, digital marketing courses and training programs in India. Keywords play a great role in SEO. After typing the keyword, you will come across several links on the first page, thus show the importance of being on first page.


What are the main areas where keywords used to optimize website ranking?


It is the act of analyzing, selecting and researching the top keywords to allure traffic from search engines to your websites. Following are the areas for better page ranking:


  • Keywords in headlines
  • Keyword in meta tag
  • Keyword in website title
  • Keywords in web page content


What are the traits of bad links?


Any backlink that disturbs the guidelines of Google is called as Bad link.


  • Links from those websites that are not in Google Index
  • Spam links from articles or blogs
  • Poor authority website
  • Penalized website
  • Links from low traffic


How do you stay updated with new digital marketing trends?


This is often asked by the interviewer. It is important to scout various digital marketing blog and subscribe the newsletter to get the regular updates. You can also talk about network and marketing events where you interact with people that in turn help you with your business. Some of the famous resources are social media examiner, mashable, the neilpatel blog, etc.www.iibmindia.in

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