A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.
It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
It raises questions. How different should my Facebook post be to my Twitter or Instagramtactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?Digital Marketing Course from IIBM Institute will help you to enhance these skills.
So, what are the skills a digital marketing professional needs to succeed?
Data analysis
But it’s not about big data, but about what you DO with the data. That is the work of the analyst. The analytical scientist is invading the art of marketing, with access to technology tools and platforms.
It makes many digital marketers’ eyes glaze over. It requires a new breed of team member, a ‘numbers person’ (the data analyst). The digital disruption has happened so fast that they are a rare breed and hard to find. But that is what the new marketing paradigm requires.www.iibminstitute.in
Paid social media advertising
What social media promised when it started to be used, as a marketing tool was free global earned reach. Then Facebook changed the game. The Facebook “likes’ gold rush was over. Now it’s time to pay the Piper who has collected your data and now wants to sell it back to you.
Content Management
Social media and search algorithms are increasingly focusing on providing valuable, quality content to audiences – which makes content the long-serving king of the digital world. Yet there is an incredible amount of meaningless and poor-quality content floating around, as businesses struggle to find qualified and skilled staff to create top-notch pieces.
Skills in this area are important, as it feeds directly into other areas of marketing, such as email, social and SEO.
So what makes a good content manager?
Solid understanding of digital marketing and strategy coupled with good copywriting skills!
Marketing automation
Marketing automation allows businesses to scale their marketing programs and achieve better ROI. The demand for professionals with technical skills to either aid marketing automation or to have intelligent, knowledgeable conversations with IT departments in outlining marketing requirements for automation, is critical.
