- Can you describe a marketing project that you successfully planned and executed?
These types of marketing interview questions are very common. Talk about a project that you finished with positive results. Walk the hiring manager through the process, showing them how you think, plan, collaborate with others, execute, and follow up. Also touch on any challenges you were forced to overcome, and any mistakes you may have made along the way, and what you learned from them. Explain how the campaign was received, both internally and externally, and the recognition you received for it, if any.
Employers also like numbers. So, if possible, quantify the project’s success using metrics. Put them into context to give the hiring manager a clearer idea of just how successful this campaign actually was.
And remember, success has many definitions. It doesn’t necessarily have to mean everyone loved the final product. It can mean that you personally felt fulfilled by it, learned from it, or felt proud of your contributions.www.iibmindia.in
- How would you approach a big project if you were told you had a very small budget?
When it comes to marketing interview questions, there’s a good possibility that you’ll be asked one that is budget-related.
Not all, but most companies are frequently looking for ways to save some money. Or, they may not have a ton of it to begin with. Either way, there might be times in which you’ll have a small budget to work with, should you get the job—and the hiring manager wants to know that you can be resourceful and creative in those situations.
Be prepared to answer a question like this—and have some ideas ready for how you’d be able to run a campaign with few resources.
- “Why do you love Marketing?”
Or, “Which aspects of our business are you passionate about?” You want to hire someone who’s both qualified and has the desire to do the work. Otherwise, why would they work for you instead of the company next door?
Part of their answer will lie in their body language and enthusiasm. The other part will lie in how concrete their answer is. Get at the details by asking a follow-up question, like: “Let’s say you’re at home, kicking around, and doing something related to marketing. What is it that you’re doing?” Perhaps they’re reading their five favorite marketing sites, or analyzing traffic patterns of websites for fun, or writing in their personal blog, or optimizing their LinkedIn profile. Whatever it is, you want to be sure they’re deeply passionate about the subject matter you’d hire them for.
- What is the difference between marketing and selling?
Both large and small companies experience internal conflicts between the sales group and marketing group stemming from differing opinions about the role of marketing vs. the role of sales. Marketing groups tend to see sales groups as a delivery mechanism at the end of a marketing process. Sales groups tend to see marketing groups as providing a service that helps sales groups to sell more easily.
Both viewpoints depend upon perspective. If you’re in marketing, it may be difficult to perceive the complexity and multiple steps involved in selling. Similarly, those in sales are so focused on “making the numbers” that it’s difficult to appreciate the way that marketing has laid groundwork.
Regardless of which viewpoint is “correct,” the conflicts between marketing and sales groups can reduce a company’s productivity.
Take, for example, the generation of sales leads, a common marketing function. According to a recent study of 600 sales and marketing groups conducted by the research firm CSO Insights, less than a quarter of sales professionals believe that they’re getting fully qualified leads from their marketing group.
