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November 2018


In the competition to win job interviews, some savvy job seekers are turning to visual resumes: infographic resumes, presumes, social resumes and more.

Content is king:

The content within your visual resume, should you choose to use one, must address the needs and wants of the employer – period. It doesn’t matter how slick or creative your visual resume is! What does matter is that the reader can easily find what they are looking for and that your content is relevant to the job and company! When you create your visual resume, be sure to keep the following in mind:www.iibmindia.in

Content: Customise your content based on the skills and expertise required by the employer. This information is acquired through the job posting and conversations with company insiders.

Visuals: Use visuals on purpose, a fancy chart or graph that doesn’t mean anything is a waste of time

Target the right audience:

Infographicresumes are not ATS-friendly, so don’t even try to submit it through an applicant tracking system. Instead, use it to catch the attention of a company insider. When you reach out to a contact inside the company, introduce your document as a quick visual overview of what you’ve done. By the way, there is data that suggests visual images are processed 60,000 times faster than text.

Share it:

It isn’t enough to create one of these – you need to share it too! Some suggestions include:

LinkedIn: Adding it to your LinkedIn profile as embedded media in your summary or experience sections.

Status Update: Updating your status on social networks using a link to your visual resume.

E-mail Signature: Including a link to it in your email signature and text resume.

Infographics are hot:

In the marketing industry, infographics are hot! In case you hadn’t realised,  job seeking is marketing and many of the same principles and trends apply! HubSpot provided these interesting statistics:

  • 65% of the world’s population are visual marketers.
  • Google Trends shows Infographics grown over 800% in the past 2 years.
  • Using infographics increased traffic 12% more (on average).


These are top 4 HR interview questions and will help you in preparing for the interview. when responding to HR interview questions keep your answers brief and to the point.  If you are faced with a difficult HR interview question, make sure you stay calm, don’t get defensive, and take a moment to think about your response before you answer the interview question.

What have your achievements been to date?

 Select an achievement that is work-related and fairly recent. Identify the skills you used in the achievement and quantify the benefit it had to the company. For example, ‘my greatest achievement has been to design and implement a new sales ledger system, bringing it in ahead of time and improving our debtors’ position significantly, saving the company 50,000 a month in interest’.www.iibmindia.in

Are you happy with your career-to-date?

This HR interview question is really about your self-esteem, confidence and career aspirations. The answer must be ‘yes’, followed by a brief explanation as to what it is about your career so far that’s made you happy. If you have hit a career plateau, or you feel you are moving too slowly, then you must qualify your answer.

What is the most difficult situation you have had to face and how did you tackle it?

The purpose of this HR interview question is to find out what your definition of difficult is and whether you can show a logical approach to problem-solving. To show yourself in a positive light, select a difficult work situation which was not caused by you and which can be quickly explained in a few sentences. Explain how you defined the problem, what the options were, why you selected the one you did and what the outcome was. Always end on a positive note.

What Is Human Resource Management?

Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. HRM can also be performed by line managers.

HRM is the organizational function that deals with issues related to people such as compensation, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training.

HRM is also a strategic and comprehensive approach to managing people and the workplace culture and environment. Effective HRM enables employees to contribute effectively and productively to the overall company direction and the accomplishment of the organization’s goals and objectives



Business Analyst: The one who bridges the communication gap between your tech team and the business stakeholders. Many times, business stakeholders come with ideas to implement and share the business objectives with BA (Business Analyst). At such times, Business Analyst has to understand the problems involved. It can be related to business model, processes or the methodologies used. He needs to curate all the information available, analyse and find out all the possible ways to best implement changes in product or process. What follows is the list of the most critical business analysis skills for new business analysts to bring to the table – organised into the categories of core skills, business analysis skills, soft skills, and skills that can be required for specific types of BA jobs.

Problem-Solving Skills

No project is without problems. In fact, the entire project is a solution to a problem. At the highest level, BA’s facilitate a shared understanding of the problem, the possible solutions, and determine the scope of the project. You’ll also find BA’s in the midst of facilitating teams to solve technical challenges, especially when they involve negotiation between multiple business or technical stakeholders. Often we start this by analysing the business process.

Business Analysis Skills

The following skills are specific to the business analyst role, but even as a new business analyst or someone looking to enter the profession, you’ll see it’s possible you have related transferable experience (and therefore skills) doing similar work under a different title.

Documentation and Specification Skills

While documentation or writing could be considered a subset of written communication, it’s really its own skill set for a BA. Here  include the ability to create clear and concise documentation (the latter becoming increasingly necessary in a lean or agile world). As a new business analyst, you may not have experience in a variety of business analyst specifications (that comes with time and a variety of project experiences) but it’s quite possible that your strong general documentation and writing skills will get you started.

Analysis Skills

Business analysts use a variety of techniques to analyze the problem and the solution. As a new BA, you might find that you naturally see gaps that others gloss over and identify the downstream impact of a change or new solution. As you mature as a BA, you’ll use a variety of techniques to conduct analysis and deconstruct the problem or solution.www.iibmindia.in



Students and professionals who earn anMaster Program are on a path to a very rewarding and dynamic career. The direction and nature of your Master Program career path will vary depending upon the concentration and occupation that you are most interested in. You will find that there are many business-related jobs today that are growing quickly in demand and potential salary.

As you are deciding upon which Master Program Certificationyou want, check out our detailed list below of the most awesome 4 Master Program career options:

Information Systems Manager

Career Description: Information systems managers are responsible for the planning, coordinating, and directing a variety of computer activities in many sorts of organisations. These workers’ primary role is to help to determine the IT goals for the company and they also must assume responsibility for all of the computer systems needed to realise company goals. Information systems managers can take the role of chief information officer or chief technical officer.

Operations Research Analyst

Career Description: This operations professional is involved in every aspect of a company. They must assist managers to decide the best way to allocate limited company resources, come up with efficient production schedules, effectively manage the supply chain, and establish good price structures. They rely on the use of complex analytical and mathematical methods to help companies to improve their profitability. They also utilise statistical analysis, predictive modelling and economic simulations to devise practical solutions. www.iibmindia.in

Business Operations Manager

Career Description: The business operations manager uses their skills supply chain management and operations management to determine how companies can overcome their business challenges. Their main focus is on managing the global supply chain in a more efficient manner, which in turn will reduce costs throughout the organisation. Business operations managers must have a complete understanding of supply chain management, and be able to identify the problems that must be solved or the processed that have to be upgraded.

Management Analyst

Career Description: Management analysts may be called management consultants, and they devise ways that a company may be able to boost their efficiencies and reduce costs of operations. They frequently provide management advice to help companies to enhance their various ways of doing business, with the end desire to increase profits. Many management consultants work for large consulting organisation, while some may be employed with a company full time.www.iibmindia.in





Master Program can be a very beneficial qualification to take as it enhances both skills and knowledge in the finance sector. However, there are many good reasons for which it is worth studying for an Master Program. Here is a detailed guide about how doing an Master Program can benefit your career.
Higher Salaries
Doing an Master Program Certification not only gives the better career opportunities , but higher salaries also go hand in hand with this program. Due to this qualification, his or her chances of finding a top level management job are much higher. If you want to further your career in business management, an Master Program would definitely increase your chances of achieving this.
3 Ways to Become More Productive with Master Program
Meet at Your Own Risk — Sometimes face-to-face communication is vital, but often workplace meetings are unnecessary and serve as a forum for repeat information. Don’t schedule a meeting unless benefits will be reaped.
Don’t Take Multi-tasking Too Far —You might be able to zoom through emails, track business-related social media and leap tall mountains of paperwork with a single bound, but it very well could be hurting your productivity. The better we give assignments based on realistic, prudent workload, the better your employees can get back to being superheroes instead of befuddled sidekicks.
Prioritise Tasks Each Day — It’s one thing to make a to-do list. But take it one step further by putting the items in order from most important to least important. Business people lose a lot of time needlessly bouncing back and forth between necessities and activities that belong on the back burner. www.iibmindia.in
Be Honest About Distractions — There certainly are viable reasons or excuses for activities such as wearing headphones, monitoring social media sites and watching videos on the clock. But it’s important to frequently
evaluate workplace distractions, determine harmful practices and respond accordingly.


The field of business analytics has been driven to new heights by the astonishing explosion of data now available to businesses – and the analytics tools that give companies the ability to leverage that data to great benefit. A recent study on Big Data says that more than 85% of survey respondents report that they have started programs to create more data-driven cultures. In order to achieve this, an organizations primary requirement is to equip their staff with Business Analytics skill set or do Business analytics course. With big and bigger data making a significant role in our country today, we’ve decided to share the top 3 careers that are currently revolving around this domain.
Data Scientist, Emphasis On Analysis
Aside from showing interest in technology, some data scientists show more interest on the analytical side of the domain. Focusing more on math and statistics, these data scientists have a particular interest towards reading statistics and understanding the trends than coding.
Data scientist with an interest towards analytics, help build complicated data models and simulations in a big data environment. www.iibmindia.in
Business Analyst (Data)
Are you amongst those whose seeking a blend of business interpretation and analytics? The role of a Business Analytics (Data) is what you should pursue.
While data scientists help in building a visual representation of data and in generating actionable information from data, a business analyst makes use of this information to generate insights about the business.
To be business analysts with an emphasis on data, you must have knowledge about the technical components related to managing and manipulating data.
Quantitative Analyst/modeller
A quantitative analyst/ modeller, help in comprehending data models to support business decisions. Primarily used in the financial industry, these analysts, help manage risk and in making decisions based on the trends of data models to provide more reliable and consistent results.
Quantitative analyst usually has a strong background in mathematics, science, computer science and engineering. The ability to work with mathematical models is more valuable as it offers more concrete results, eliminates the risks associated with human reasoning .www.iibmindia.in
Why choose IIBM Institute Postgraduate program in Business Analytics?
IIBM Institute Business Analytics program is an interdisciplinary program that requires expertise from marketing, finance, artificial intelligence, statistics, databases, programming languages, cloud computing, enterprise systems and a host of other areas that are needed to build an effective environment for analytics solutions.

As a part of our curriculum, we work closely with the industry, to listen to their needs in order to make the program provide students with the best return on your investment in time and money.


As an extra section on a resume, certifications can be helpful in making your candidacy stand out in the application process. Whether you have a long academic career with several Certificates or masters, or vocational or technical courses which have resulted in professional certificates, there are many ways to include certifications on a resume to attract the hiring manager’s attention.
Certifications and extra qualifications demonstrate a passion for the industry or position of a candidate as well as give evidence of specific expertise and skills.
Listing certifications on the resume
Showing certifications on a resume is key to standing out in the running for a job vacancy which is why it’s so important to understand how to indicate resume certifications, memberships and licenses.
• Firstly, each applicant should assess their different certificates and decide whether or not each certificate is relevant and significant enough to be included.
• Some job seekers will have a long list of certifications to be mentioned on a resume while others may have very few or none at all. That is why it’s essential to decide which are your best resume additional certifications so as not to include unnecessary details.
• It is crucial for candidates to distinguish between what should be included in a certificates section on a resume and what should be classed as honour and awards. Keep in mind that certain accomplishments may have given you a certificate but they do not always fit the category of certifications and licenses for a resume.
• Add a Separate Section:Create a dedicated section in your resume for your certifications if you have more than one. It’s a good way to highlight your certifications, so the hiring manager doesn’t miss them. List the certifications that you have earned over the course of your career. Follow the reverse-chronological format, listing the dates you obtained the certifications and training, from latest to earliest. Companies often promote continuous development of employees because it is a benefit to the organization in terms of having trained and up-to-date workers. Place this section ahead of the “Education” section if the certification carries weight.
• “Certifications”
• “Continuing Education”
• “Professional Development”

• Any acronyms should be written out in full at least once in order to be understood by hiring managers who are not specialist in your area and also to register on Applicant Tracking Software (ATS) that many larger companies use in the hiring process.
The acceptable certification format should use the following structure:
• Name of Certification/License/Membership
• Name of Certifying body
• Dates obtained and expiration (if applicable)
• Location (if State appropriate)www.iibmindia.in



A financial analyst researches macroeconomic and micro economic conditions along with company fundamentals to make business, sector and industry recommendations and can recommend a course of action, such as to buy or sell a company’s stock based upon its overall current and predicted strength.

Though there are a lot of opportunities for financial analysts in the industry, the chances of getting into one of the top financial companies.

1. What are Financial Statements of a company and what do they tell about a company?

Ans. Financial Statements of a company are statements, in which the company keeps a formal record about the company’s position and performance over time. The objective of Financial Statements is to provide financial information about the reporting entity that is useful to existing and potential investors, creditors and lenders in making decisions about whether to invest, give credit or not. There are mainly three types of financial statements which a company prepares .www.iibmindia.in

Income Statement – Income Statement tells us about the performance of the company over a specific account period. Financial performance is given in terms of revenue and expense generated through operating and non-operating activities.

Balance Sheet – Balance Sheet tells us about the position of the company at a specific point in time. Balance Sheet consists of Assets, Liabilities and Owner’s Equity. Basic equation of Balance Sheet: Assets = Liabilities – Owner’s Equity.

Cash Flow Statement – Cash Flow Statement tells us the amount of cash inflow and outflow. Cash Flow Statement tells us how the cash present in the balance sheet changed from last year to current year.

2. Is it possible for a company to have positive cash flow but still be in serious financial trouble?

Ans. Yes. There are two examples –

• A company that is selling off inventory but delaying payable will show positive cash flow for a while even though it is in trouble.
• A company has strong revenues for the period but future forecasts show that revenues will decline.

3. What is working capital?

Ans: Working capital is defined as current assets minus current liabilities; it tells the financial statement user how much cash is tied up in the business through items such as receivables and inventories and also how much cash is going to be needed to pay off short term obligations in the next 12 months .www.iibmindia.in

4. Is it possible for a company to show positive cash flows but be in grave trouble?

Ans: Absolutely. Two examples involve unsustainable improvements in working capital (a company is selling off inventory and delaying payable), and another example involves lack of revenues going forward in the pipeline.


The Master Program is the gateway to many career paths. Marketing has always been a popular choice among these. In fact, 24% of the 3,850 Master Program applicants surveyed say they would consider a marketing specialization.
Marketing was sixth out of 15 specializations in terms of popularity with applicant respondents. In the Salary Trends Report 2018, 37% of the nearly 3,500 employers surveyed say they hired Master Program Students into marketing roles in 2017. This puts marketing fourth behind strategic planning, finance, and general management among Master Program functions.
The main reasons an Master Program can be of value to marketing professionals are:
Your professors are valuable industry contacts
In business schools, many of the professors are leading business professionals who have held influential posts at blue chip organisations. Others have launched start-ups in various industries. Listing these individuals as contacts can be hugely beneficial to your marketing career.www.iibmindia.in
You can attend interesting events through your Master Program course
In business schools you have the opportunity to attend seminars, discussion panels and workshops that you may not otherwise have had access to. These experiences can not only open your mind to new business ideas, they also offer the opportunity to network and make valuable business contacts.
Your fellow classmates are great additions to your network
Master Program are filled with people who want to better themselves, advance their careers, and achieve great things. Since you are all in it together, there is a sense of camaraderie that you don’t get in most other situations. This closeness can lead to exceptional business relationships out of the classroom that can be utilised for greater career progression.
Having an Master Program increases your credibility
Although some people say that what you’ve done in the “real world” is more important than what you’ve done in the classroom there is no doubt that by having anMaster Program you will benefit from some degree of increased credibility. Earning the qualification is an achievement in itself, but it also implies that you are an expert in your field, and that you have a certain level of dedication and work ethic. This increased credibility can be the thing you need to progress your marketing career.


Six Sigma is a set of methods and tools for process improvement. Developed in 1986, Six Sigma has become a global phenomenon with companies around the world. Companies and individuals are using six sigma methodologies to improve operational efficiencies.
Six Sigma Certification from IIBM Institutes great way to improve your capabilities as a leader in your organization. It helps in renovating your business processes.
The Lean method is like Six Sigma. It stresses on greatest efficiency in all characteristics of operations. Six Sigma emphasize more on eliminating errors within processes. Lean strategy focuses on identifying needless steps that consume effort and resources.
Here is the list with few examples of roles which might benefit from Six Sigma certification:
• Business Process Manager
• Team Leader
• Supervisor
• Manager
• Senior or General Manager
• Program Manager or Project Manager
• Analyst or Business Analyst
Benefits of Six Sigma to Your Career
Learning Six Sigma and applying its methodologies can have incredible impact on your future. Being able to put Six Sigma certification into your profile shows your promise to improving your business understanding and analytical abilities. Six Sigma certification makes the professional stand out from the competition.
That, can lead to better occupation chances and better salary. Additional purpose Six Sigma certifications claim so much respect is that they are not easy to achieve.
Then, there are the real-world applications. Six Sigma Professionals are conversant in different approaches to reduce costs and increase revenue. They know how to rationalize processes and enhance staff involvement.
Six Sigma training also prepares aspirants for a leadership role. Once the Six Sigma Black Belt level is achieved, candidate is educated on the methodologies of Six Sigma. He or she is also equipped to become a change agent within their organization. They will be leading initiatives to improve processes and the quality of deliverable to the customers.www.iibmindia.in
Career Advancement
The most common motive to have a certification is to progress in your career. Having that certification provides endorsement to employers that you have an explicit skill set. Competition for employment can be severe. By having proof that you have awareness and you can apply lean six sigma, can set you apart from crowd.
Helps Nurture Managerial and Leadership Ability
Once you achieve Six Sigma certification, you will have a thorough understanding of measuring and quantifying financial benefits. Six Sigma training makes you ready for leadership roles. With the techniques and knowhow to cut costs and increase revenue, you become a good leader. You learn ways to improve the efficiency of the business process. Those who achieve Six Sigma Black Belt are also equipped to become a change agent within the organization. They lead efforts to improve processes. They help in improving quality of products and services delivered to customers.