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There’s no arguing an executive EMPBA Certification  comes with a substantial price tag and with that cost comes the inevitable question: is it worth it?

The short answer is “yes, in most cases it is” but, like most things in life, it’s what you choose to do with it. Here are a few suggestions that will not only guarantee your EMPBA ROI, but also build up your EMPBA value well after graduation day.

Tap into your new network

Most successful businessmen and women will be the first to admit the people they’ve surrounded themselves with are one of the greatest factors for their advancement and subsequent success. Chances are you’ve already started creating a valuable support network of friends, co-workers and peers who will help you in your business pursuits. One of the most notable EMPBA ROIs is the potential you’ll have to secure and grow that beneficial network.

Build a brain-trust

One of the most obvious – but often overlooked – elements of being part of an EMPBA program from IIBM Institute is that you’re in aOnline classroom full of experienced individuals who come from many different sectors of business, as well as diverse specializations. This diversity makes for a powerful mix and allows you to see new perspectives and gain broader understanding.

Use this unequalled opportunity to analyze current projects at work. You might be able to propose one of your company projects as a group project for your EMPBA class. This kind of high-level consulting would usually come with a hefty consulting firm price tag, but by making it part of your EMPBA learning, you (and your company) get it as a complementary addition to your program.

Share your knowledge

What better way to confirm your EMPBA learning than by teaching it to others? Suggest to your boss or company training officer that you could have monthly sessions to share the things you’ve learned with other company executives. This will not only confirm the EMPBA ROI to your company but will also make you a valuable asset to your employer and demonstrate your business leadership skills.

Build a brain-trust

One of the most obvious – but often overlooked – elements of being part of an EMPBA program is that you’re in a classroom full of experienced individuals who come from many different sectors of business, as well as diverse specializations. This diversity makes for a powerful mix and allows you to see new perspectives and gain broader understanding.


The possibility of earning an Master Program online has been around for a while, and until recently has not received much acclaim.
However, with the business world’s continually growing attention to decreasing costs and increasing flexibility, work from home options have become commonplace for many executives. The online Master Program may be a sensible method of preparation for an increasingly virtual business world, and has consequently received significant attention in recent years.
If you answer ‘yes’ to the following four questions, then an online Master Program may be the best option for you.
Part-time may be more affordable if you haven’t saved money up
Sometimes, your bank account makes the decision for you. Some applicants simply cannot afford to take one or two years off work to pursue a graduate degree. In those instances, the part-time program from IIBM Institute is appealing, as you can continue to work.
“Part-time students pay per credit hour with reduced levels of student fees,” “This is more of a pay-as-you-go model. It makes tuition manageable for part-time students who are still employed and paying out-of-pocket.
“Full-time students pay full graduate tuition and are required to carry a minimum number of credit hours per term. There is often tuition assistance available for full-time students in the form of scholarships and teaching/research assistant positions.”
How do online classes work?
One important aspect in distance education is your ability to relate and communicate online in a text-based medium. Students get to know each other and work together through emails between/among collaborative group members, mailing lists, and real-time interactive chat. Some universities have technology infrastructures that include teleconferencing, audio and video.
As a distance learning student of IIBM Institute, you should have the ability to recognise your strengths and limitations. Excellent time management skills are mandatory in an online course. The structure of a traditional class is not the same with the one of an online class and sometimes, online students fall behind in their work because there is no strict and exact requirement to “go to class.”
What is the career scope after distance Master Program?
Distance Master Program helps in career advancement as it broadens your knowledge base and provides you with business concepts, problem solving skills and a better understanding of various business statements.
For those seriously looking at a complete shift in career, choose a program that can help you make this transition. The brand name of the university or college would be something recruiters might be interested in.


Business analytics techniques have evolved at a rapid pace, completely changing the manner in which brands and companies are functioning in almost all areas. It is therefore considered an important and essential element of all profitable and successful modern business around the globe. A major aspect of business analytics techniques is that it has an ever-evolving definition, making it difficult to implement and sustain. In a nutshell, business analytics tools is a complex combination of practices, techniques, applications, skills, and technologies that are aimed at understanding and it is also useful for analyzing business performance so that they can achieve better results and strategic goals. IIBM Institute provides Post Graduate Program in Business Analytics which help you to career growth and to learn business analytics tools and techniques.

Open Source Analytics Tools

Here are the 5 most popular open source analytics tools:

R –

R is now the most popular analytics tool in the industry. It has surpassed SAS in usage and is now the tool of choice even for companies that can easily afford SAS. Over the years, R has become a lot more robust. It handles large data sets much better than it used to, say even a decade earlier. It has also become a lot more versatile.


Python has been a favorite of programmers for long. This is mainly because it’s an easy to learn language that is also quite fast. However, it developed into a powerful analytics tool with the development of analytical and statistical libraries like numpy, scipy etc. Today it offers a comprehensive coverage of statistical and mathematical functions.

Intuitive, easy-to-use interface that’s customizable by business analysts –

Business analysts and other power users value certain features, like flexibility, in their software. For example, defining workflows, model creation and user interfaces are some of the features they value above others. The most cutting-edge business analytics tools are capable of guiding even non-technical users through the model creation process. They provide a rich contextual experience regarding data analysis options.

The ability to test advanced statistical models iteratively using machine learning algorithms –

Another criterion business analysts -and those who are a part of the decision making process- mention is the ability to define test parameters for analytics models. They said it was crucial to have machine learning-based algorithms seek optimal outcomes.This functionality is typically found in higher-end, enterprise-wide BI platforms. New tools are beginning to incorporate this functionality into apps designed for mainstream business users.


Telephone interviews often take place during the early stages of the job interview process. Some recruiters will use them as a method of shortlisting; others as an opportunity to learn more about the candidates who are applying to work for them.

A telephone interview is often an effective way for a company to screen many candidates quickly and cost-effectively, without having to invest the same level of time and resources needed for face-to-face interviews.

Telephone interviews (and increasingly, Skype interviews) are usually straightforward, since the aim is to eliminate weaker candidates, rather than to test stronger ones. Often, all recruiters are looking for is a calm, confident telephone manner and an intelligent set of responses to common interview questions.

Here are some rare questions asked in a Telephonic interview and How they should be answered:

What are your goals for the future?

How to Answer:- The most efficient answer for such question would not only show your interest towards your career, but also that this would not be the stop gap position in your estimation. Play with your Strengths, show off your passion towards your work and demonstrate your ambition.

What were your main responsibilities in your previous job?

The main purpose of many Telephonic Interviews is to see if the candidate can actually back up what they say on their CV, mainly when put on the spot.www.iibmindia.in

How to Answer:

Point your answer towards the experience you have which makes you perfectly suitable for this position.

What salary are you looking for?

Speaking about salary can be awkward for some applicants, and during a telephone interview is no exception.

Right answer: Give a broad salary range which you feel is realistic to the role, its responsibilities and your previous experience. Any further negotiations can be brought up later in the interview stage.


Part of the reason why firms conduct a telephone interview is to find out how keen candidates are about working at their company and in the particular job role applied for. It is important to be enthusiastic throughout your telephone conversation, but make an effort to be forthcoming at the close.


Alright, everyone: let you in on a few of best-kept interviewing secrets.

In this post, real questionsused when interviewing candidates for inbound marketing positions and the answers you are looking for.

These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people.

What is Digital Marketing? What is its importance in current market?

Digital marketing is often referred to as Online Marketing or Internet Marketing as well. It focusses on promoting your products and services through digital devices like mobile phones, computers etc. Most of the marketing strategies are laid keeping Internet enbled devices in mind. However, there do exist promotions through SMS, MMS etc. which do not need any Internet connection.

With the increasing penetration of Internet across the world, promoting your products and services through digital marketing and social media has become the need of the hour.

Tell us about a product that you successfully marketed. What was your strategy?

The goal is to have the candidate discuss his process of creating and implementing a marketing plan.

What to look for in an answer:

Do they have an answer ready to hand?

Do they enjoy discussing the experience of deploying the strategy?

Is the strategy they discuss a sound one?

Example: “I was charged with introducing a new brand at a tech conference in Las Vegas. We created a strategy that involved physical signage and giveaways at the conference center, along with a Twitter account that posted about the next locations where customers could find our product. We integrated the campaign with general conference tweets through the use of hashtags. It was a lot of fun.”www.iibmindia.in

What are the keys to marketing success?

Keys to marketing success can be summarized in below mentioned points:

  • the foremost important point is to “satisfy the customer”.
  • A company should have a clear image in order to achieve marketing success.
  • Thirdly work should be clearly distinct from other business activities in an organization. It should be central to the entire organization.
  • Fourthly business should develop a unique strategy that is consistent with the circumstances that it faces.

Tell me about a marketing campaign you conducted that wasn’t successful. What did you learn from that?

The question is designed to understand how the candidate deals with failure.

What to look for in an answer:

Are they overly discouraged by failure?

Are they able to learn from failure?

How do they creatively implement these lessons?

Example: “A brand I marketed did not experience strong engagement online from customers. In research done after the campaign, we learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.”


Applying for a job? You’ve probably heard the advice plenty of times to tailor your resume for the position. But, you might not know exactly how to put it in action. What does tailoring your resume actually involve? How many changes do you need to make? What content should you be focusing on?

Research the position you are applying for

Now, do a little research (taking notes will be very helpful!). Ultimately, you want to come up with a list of skills and experiences that you can highlight on your resume. Start by reading the job description and identifying the qualifications and skills listed. You can also look at similar job postings at the same company, LinkedIn profiles of people who currently have the same job title, and job descriptions at the same or similar companies. While you are making your list take note of the key words or phrases that come up multiple times, especially in the job posting.

Research the company you are applying to

In addition to the job posting, you should also research the company itself to get an idea of the corporate culture. You can also ask for an informational interview with people currently at the company to gain insight. Not only is this great information for a future interview, you can incorporate phrasing and key words about company culture into your resume. You will find Certification courses also help you to enhance your Resume for Certification courses you can find on these courses on IIIBM Institute. This will allow recruiters to see that you might be a good “fit” with the current team. For example, a company might be team-oriented and collaborative or fast-paced and deadline driven. You could word your experiences slightly differently based on this knowledge.

Relevant Experiences

Now that your relevant experiences are at the top of your resume, that doesn’t mean you should ignore everything else. Nope, it just means you need to pull out the relevant bits of those experiences in your bullets.

From the job description, you’ll likely find more than just the technical qualifications needed to complete the job. Strong communication skills, ability to work in a team, and other soft skills are probably listed as well.


For many students, networking is one of the main reasons they decided to pursue an Executive Program. It’s one of the most important aspects of any Executive program and in many cases, can facilitate career progression and success. For on-campus courses, networking is easy. Students spend up to two years working and interacting directly with classmates, staff and visitors, forging friendships along the way. However, for online Executive Program from IIBM Institute, building connections requires more effort.

Make the most of group projects

For this reason, Online Executive Program of IIBM Institutewill incorporate group projects in the same way that on-campus Executive MBAs do. Groups collaborate via video calling, telephone calls, email, messaging systems and shared documents.

This isn’t as simple as working with fellow students in person, which means that a more concerted effort is required. Make the most of this by suggesting an introductory video call to meet and get to know the other members of your study group, and regularly converse to develop solid relationships. Research different online communications platforms and settle on one which suits you all, then make sure to schedule time in to speak – factoring in work schedules and time differences. Spend time getting to know the people you’re working with on a personal level, and if possible meet them in person – this might not always be possible, especially if teams are international or spread across a large country.www.iibmindia.in

However, building relationships can seem daunting in the virtual world. To get started with effective networking, use these five tips as a guide towards building a lasting bond with your online professors.

Reach out – again and again

Online Executive Program courses and MOOCs require more self-direction and self-motivation than traditional classroom courses, and building relationships with your professors will require the same level of discipline as other aspects of your online coursework. You’ll need to make the effort to reach out to your professors to ensure they know who you are.

At the beginning of your online Executive Program courses, you might want to send a simple email to greet the professor and include a little about yourself and your background. Don’t overwhelm them with a long, personal story. However, adding a personal sentence or two will help your professor get to know you as you progress through a course.

Know thy professor

Schools want you to know about your professors, and most have a page on the school’s website listing their academic background, research interests, work background, and sometimes even some information about their personal lives. Therefore, your professors will expect that you know at least this much information about them before you begin their class. Also, it will give you something to talk about when communicating with them.


Probably many of you ask yourselves whether an investment in an Master ProgramCertification  will ever pay off.Before we address this burning question, let’s begin with exploring why Master…Why do people get into Mater program? You have applicants coming in from all walks of professions, feeding into Master programs and coming out, on the other end, many years ahead in securing a cushy executive position.

Below you can see some of the things you might choose to do with your Master Program Certification

Become a teacher at a college:

After you obtain your Certification, you are qualified to apply at local universities and colleges. Since these institutions ask for someone with experience, do not miss an opportunity to speak, mentor, teach community education classes, deliver panels, etc.

Contact your alumni network:

As many other Master Certification students have said, the alumni network is one of the greatest advantages associated with obtaining an Master Program Certification. Investing time and effort to maintain those relationships can pay off by learning about possible career and business opportunities.

Salaries and companies: Career progress and salary of Master Certification in Marketing depend on their capacity to innovate. For example, an inventive marketing manager may rise through the ranks to become product development manager and even vice president of marketing or CEO.

In the US, the starting annual salary for an Master Certification in Marketing may be around $39,000 and may go up to $186,000 depending on the company and position. Popular companies in the US include Amazon, IBM, L’Oreal, and PepsiCo.


Studying for anMaster Program part time can do wonders for your professional career, and swell your salary. While many companies recognize the value of the Certification – such as the ability to translate new knowledge directly and immediately in the workplace – some remain sceptical of its value. Employer funding for professional (generally part-time) Master Program has fallen markedly over the past two decades.

Employers love about top part-time Master programs? They can promote loyalty. Part-time MPBAs, for example, are a way to reward and retain future leaders. “Prospective students of top-tier MPBA programs are usually engaged individuals typically seen as top talent within their organizations,” “Allowing or sponsoring them to embark on an MPBA serves as a motivator for the individual, and acts as a retention tool for the organization.”

Flexibility is another benefit. Companies do not lose their rising stars because they work full-time. They can apply what they learn directly in the workplace, rather than two years later when the knowledge is a distant memory, or in today’s fast-moving environment, possibly out of date.

“Employers often tell us that the energy the MPBA participants bring back to the office rubs off on others,” Often, the learnings are shared amongst colleagues, who indirectly benefit from the exposure. Useful frameworks, tools and insights cascade through the organization. MPBA participants also bring back new ideas that can help foster innovation.”www.iibmindia.in

There are extra benefits for part-time students. The courses are flexible, so you don’t have to quit your job or give up a salary. Going back into education can also reinvigorate those who have become stagnant, and catalyze a career change. And you’ll develop a strong alumni network, helping facilitate your next career move. Ultimately, a part-time MPBA can be a boon for both the employer and the employed. But it will require careful research and planning, and close collaboration between all parties.


Starting a new job makes you feel little scary. Whether you came direct from college or have been in the workforce for 20 years, entering into a new work environment is little different can make you feel as if you’ve stepped foot on another planet. In order to succeed, both socially and professionally, you’re expected to learn the lingo, follow the dress code, and pick up on the acceptable behaviors . That’s a whole lot to do without help. www.iibmindia.in

Identify your skill sets

Many people start searching their job by looking at the job titles that sound most fitting to their career goals. While this method may prove to be successful for some people, career experts suggests job seekers look at the required skills of a position instead. By doing this, employees will be able to identify the skill sets they already possess and the jobs that best match their experiences.

Keep Up Your Looks, Your Spirits, Your Energy

Stay fit – exercise enough to sleep well, have plenty of energy and stay healthy. Control your weight. If stress is a problem in your life or your work, make changes. Don’t hover between a rock and hard place; figure out a better spot and move toward it –even it it’s a lateral move. Avoid unnecessary financial stress, which usually boils down to: Live enough below your means to prevent financial problems, build up an emergency fund and set aside regular savings for future goals and needs.

Prepare behavioural responses

Interviewers often ask behavioural interview questionsto the employees about how you dealt with situations in the past. The theory behind behavioural interviews asked is that ‘how you behaved in the past, is how you are likely to behave in the future’. To answer impressively you need to think of examples when you have performed well in your last few roles, so you are prepared for their questions. Questions are often about initiative, adding value, managing difficult situations, working in a team or demonstrating leadership.  Read the advertisement or job description and prepare for the behaviours they want in the role. This means when they ask you a question, you can easily provide a relevant example

The famous handshake

It’s difficult to believe that a firm handshake makes that much of a difference at interview, but it does.  The importance of a firm handshake is even greater for women, so avoid wimpy handshakes. Rightly or wrongly it gives a negative impression and can immediately adversely influence the interviewer’s perception of you.

Save the best job listings for future reference

Even after you’ve submitted your application for a job, you should still copy and paste or print the job listing for future reference. With many employers removing a position once they’ve received enough applicants, saving a job description can help you prepare for an interview when you want to look back on the qualifications needed.