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The digital age is expanding into all areas of our lives, and it is not just those who work in IT that will need to be alert of this change. The House of Lords have stated that digital skills should be taught as a third core subject, and treated with same importance as numeracy and literacy.Added to this there is the claim that digital skills are entering all areas of work medicine, entertainment, communication and retail are all turning into fields where digital skills are a must.

Social Media

The ability to understand and utilize social media effectively is a core skill every professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers and consumers. To put it simply, businesses need to reach out to customers in ways that will drive traffic to their website—or product—for potential conversion.

Social media has permeated the fabric of our society, and become the primary source of communication and information flow between content creators and consumers. Educators who recognize social media’s influence should understand the intricacies of each platform and its potential influence to maximize community engagement in order to provide graduates with valuable and applicable skills.

Content Marketing

Content comes in many forms – blog posts, videos, podcasts, infographics, even social media status updates. Marketers may spend their time optimizing keywords and advertising campaigns, but content is still king. After all, a website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.

Content is crucial in driving brand awareness and can establish brands or influencers as thought leaders. Therefore new hires need to understand the importance of creating not just content, but content that is relevant to keyword research and optimizing them in a strategy.www.iibmindia.in


We’re not proposing anything too advanced, so don’t panic!

You don’t have to be able to code the applications you use, but in many cases a bit of knowledge helps you use those applications better. According to recent trends, programming will soon become an indispensable literacy skill.

As the ubiquity of the web and computers keeps increasing at an ever-accelerated pace, we can only speculate on whether ten years from now college graduates will have to be aware of basic to intermediate coding skills, and if classes in coding will be offered to secondary school students along with other keyboarding essentials.

For now, you can make do by learning the basics of HTML5, the markup language used for creating and presenting online content.

For admission, enquire here

Presenting information clearly and effectively is a key skill to get your message or opinion across and, today, presentation skills are required in almost every field. Whether you are a student, administrator or executive, if you wish to start up your own business, apply for a grant or stand for an elected position, you may very well be asked to make a presentation. This can be a very daunting prospect. Our guide is designed to help. Our 4 tips for improving your public speaking will make even a garden-variety speaker into a real.


People want to listen to someone who is interesting, relaxed, and comfortable.  In the routine conversations we have every day, we have no problem being ourselves.  Yet too often, when we stand up to give a speech, something changes. We focus on the “public” at the expense of the “speaking.”  To become an effective public speaker, you must do just the opposite: focus on the speaking and let go of the “public.”  Think of it as a conversation between you and the audience. If you can carry on a relaxed conversation with one or two people, you can give a great speech. Whether your audience consists of two people or two thousand and whether you’re talking about the latest medical breakthrough or what you did today at work, be yourself; talk directly to people and make a connection with them. www.iibmindia.in


Winners in all aspects of life have this in common:  they practice visualization to achieve their goals.  Sales people envision themselves closing the deal; executives picture themselves developing new ventures; athletes close their eyes and imagine themselves making that basket, hitting that home run, or breaking that record.  The same is true in public speaking. The best way to fight anxiety and to become a more comfortable speaker is to practice in the one place where no one else can see you—your mind. If you visualize on a consistent basis, your mind will become used to the prospect of speaking in public, and pretty soon you’ll conquer any feelings of anxiety.


For a twist that is sure to take much of the fear out of public speaking, take the focus off of yourself and shift it to your audience. After all, the objective is not to benefit the speaker but to benefit the audience, through teaching, motivation, or entertainment. So in all of your preparation and presentation, you should think about your purpose.  How can you help your audience members achieve their goals?

Talk; don’t read:

 Nobody enjoys seeing a speaker burying his or her face in a script, reading stiffly from a piece of paper. Try to talk from notes, or, if you use a written-out text, try to look down at it only occasionally. It’s less important that you capture the text word for word than that you present the main ideas in a natural and relaxed way. (Your practice sessions should help you here, since they enable you to better remember what you want to say.)

The best way to prepare yourself for the interview is to know the questions that may be coming and practice your answers in advance. The following are some of the toughest questions you will face in the course of your job interviews. Some questions may seem rather simple on the surface, such as “Tell me about yourself.” Yet the easy answer is not the right answer. The more open ended the question, the wider the variation in potential answers. Once you have become practiced in behavioral interviewing skills, you will find that you can use almost any question as a launching pad for a particular example or compelling story.

Where do you see yourself in five years?

It’s difficult to predict where you’ll be in five years. However, your potential employer wants to see that you plan on staying with the company for the long haul. That means avoiding some obvious but common mistakes.

For example, if you’re interviewing for a startup don’t say, “I want to own my own company in five years.” Don’t choose a role in the future that’s completely different from the role that you’re being interviewed for.www.iibmindia.in

If you plan on going back to school, make sure there’s some correlation between your course major and the role you’re interested in. No employer wants to spend money and resources training you just to have you leave.

Why do you want to join our company?

“This is where it costs people,” Interviewees typically answer this question incorrectly. They describe the company instead of explaining why they want to join the company.

For example, an applicant interviewing for Lloyds Bank will say, “I know Lloyds Bank is a global firm.”

“That’s the answer to, ‘What do you know about our company?”. “But it doesn’t answer this question.”

A good response is one that explains why the company resonates with you, he says. For example, “I know that Lloyds Bank is a global firm and I want to be part of a large company where there’s an upward career trajectory.”

What type of role are you looking for?

Some people just amaze me. “They’ll say something that isn’t even in the job description.”

Again, a quality answer for this question comes down to reading the job description and pointing out the aspects that you relate to. However, says the interview coach, maybe don’t be as honest as this applicant:

“I once had an IT guy actually say to me, ‘I want a job where they put me in a room and leave me alone.’ Believe me, “I’ve heard it all.”

How has your education prepared you for your career?

This is a broad question and you need to focus on the behavioral examples in your educational background which specifically align to the required competencies for the career.

An example: “My education has focused on not only the learning the fundamentals, but also on the practical application of the information learned within those classes. For example, I played a lead role in a class project where we gathered and analyzed best practice data from this industry. Let me tell you more about the results…”

Focus on behavioral examples supporting the key competencies for the job.

Time is very precious and you need to start thinking about your career in this short period of time. Many of you may look forward to pursue some short term course or you may looking for higher studies and start preparing for any entrance exam. Only a graduation degree in not enough in this competitive world. You have to be specialized in some part which leads you to get a decent job.

There are variety of professions in various industries such as Accounting, Analytics, Marketing, IT, Finance etc. So the main concern is to choosing the best job-oriented short term courses when so many courses are available for a short period of time. This short term courses enables you to boost your professional skills and helps in move up the corporate ladder.

Short term courses after graduation

Here, we give below the list of the best job-oriented short term courses after graduation or pursuing graduation:

  • Master Program in Business Administration
  • Executive Program in Business Administration
  • Post Graduate Program in Business Analytics

Master Program in Business Administration


The organizations prefer business leaders with Master Program in Business administration due to the credibility they bring to the company. With the ever-changing global business environment, there are numerous cutting edge technologies, methodologies and innovative approaches make it compulsory for professionals to learn to cope up with such challenges. Doing online Master program in Business Administration through IIBM Instituteaids professionals to effectively understand the concepts behind business administration, learn various levels of consumer behavior, analyze market trends. Beyond developing managerial skills, the online program helps majorly in developing leadership qualities and efficiently handling complex business scenarios.


Fresh Graduates/ Diploma in any discipline or equivalent with minimum 1 Year of working Professionals are eligible for this short term course.


It’s a course and normally time duration to complete this Master Program in Business Administrationis about 11 months.


After completing this short term courses you will understand various practical aspects of Business Administration and able to deals other compliances. This will make you an experienced professionals. On an average you will get a salary of 3 to 12 lakhs per annum after this short time course.

Executive Program In Business Management + Certified Professional (Specialization 1) Manager – 11 Months:-


The Executive Program in Business Management and Certified Professional Manager is designed to provide managers and professionals with a broad overview of the key concepts, tools and techniques needed to successfully meet the challenges of today’s global business environment. Individual courses will give participants the knowledge needed to work cross-functionally within the organization and become more skilled in the basics of business management by IIBM Institute.


Fresh Graduates/ Diploma in any discipline or equivalent.


Normally time duration to complete this course is about 11 months.


  • Provides professionals the ability to climb up the corporate ladder and advance to an Executive Management Position
  • Offer fundamental knowledge that can be applied to all kinds of situations while also supporting personal and leadership development.

Post Graduate Program in Business Analytics

  • The Post Graduate Program in Business Analytics from IIBM Institute is intended for participants who want to build their careers in Business Analytics.
  • The Program is carefully crafted by distinguished academic and industry professionals to help participants develop a though conceptual understanding of the essentials and advanced topics in Business Analytics.
  • The Program intends for participants to apply the above analytics skills-sets to solve real-world business problems.
  • Post Graduate Program in Business Analytics program intends participants to handle a real-world business problem through various tools and methodologies discussed in the curriculum.


Fresh Graduates and Experienced Working Professional.


Normally time duration to complete this Business Analytics course is about 11 months.


  • improving the decision-makingprocess (quality and relevance)
  • Speeding up of decision-making process
  • Better alignment with strategy
  • Realising cost efficiency
  • Improving competitiveness
  • Producing a single, unified view of enterprise information
  • Synchronising financial and operational strategy
  • Increase revenues
  • Sharing information with a wider audience

You know you’re a perfect fit for the job, but before you can move into your new office, you’ll need to make a great impression at your job interview. You know you’ll be competing against other smart job candidates. What are your best strategies for nailing the tough questions and landing the job?

Here are some tips, gathered from career experts, that will make you shine in your next job interview:

  • Dress the part

Even if the job you’re applying for involves wearing a uniform or working behind the scenes, the way you dress for an interview tells your potential employer that you take the job seriously. If you’re a guy, wear a nice pair of pants and a shirt. A tie usually isn’t necessary for a summer job, although it doesn’t hurt to wear one! Sneakers, sandals, flip-flops, shorts, t-shirts, sweatshirts, and jeans don’t work. The same goes for girls: Wear something simple and avoid short skirts or skimpy tops.

  • Appear confident

Look your potential employer in the eye and shake his or her hand. Good manners go a long way to helping you land a job. Be friendly and don’t make jokes.

  • Be prepared

Appearing confident is easiest when you know what you’re talking about. Find out what you can about the position or company in advance and show your knowledge during the interview. Researching the company shows the interviewer that you’re smart and eager to learn. Doing your research also lets you learn what inspires you about the company so you can share your enthusiasm with the interviewer.www.iibmindia.in

If you can, find out more about the position itself. Looking on the company’s website or talking to someone who has worked there allows you to think in advance about which skills you have that fit well with the job.

  • Technical preparation is essential

Like any other type of interview, preparation is the key ingredient to make sure you can give it your best shot and show a potential employer what you’re made of. However, along with the regular points to consider, you also need to prepare for the technical side.

Depending on the role you’re applying for, you may be asked to undergo a test or provide an analysis of a line of computer code, for example. The employer will be looking for you to demonstrate your ability to solve technical problems and understand your critical thinking process.

Practise talking through the process with your interviewer as if you were problem solving in real time. If this means you need to draw a diagram (as that is how you would normally work out problems) then do this. Not only will this help the interviewer understand you better, but you are more likely to stay in their minds.

  • Presentation

The first impression is the last impression. This saying holds doubly true when you are going in for a job interview. And again, there can be too much of a good thing. Excessive focus on your appearance may make you come across as shallow and superficial, while too little will end up making you look sloppy and careless. It is important on such an occasion to look both presentable and professional, with a neat, clean and decent outfit paired with minimalistic make-up (in case of women) and minimal accessories for both genders. Stick to formals and avoid loud colours on this particular day.

For admission, enquire here

You might have scaled the success ladder and feel confident about your position at the workplace. However, there comes a time when you experience stagnancy and it is that moment when you feel that an Executive Master Program would have done a lot to push your career further. In the past, you might have joined job after graduating owing to family pressure, but now you regret for not doing an Master Program that could have opened new avenues in your profession.

Despite achieving huge success, many senior leaders and working professionals feel the need of a degree at a certain point. Not to worry, acquiring a Certification in Executive Master Program is not hard if a professional wants to in the midst of his career. Off late, getting an Master Program Certification from IIBM Institutehas become easily available to anyone and everyone.

Following are some of the main benefits of an Executive Master Program in businessAdministration course that makes it the primary choice for the working professionals:

  • Develop superior leadership skills:

An Executive Masterprogram points towards the enhancement of professional’s skills such as greater awareness, improved communication, problem solving and much more amongst the individuals. This will gradually  help them reveal tenacity, innovation and forward thinking in their work surroundings and further turn them into a strong leader who is prepared with knowledge to create and encourage team leaders.www.iibmindia.in

  • Helps in determining strategy:

This is one of the most significant benefits that a professional attain from an Executive Master program. The program assists individuals to shape new strategies productively and efficiently for the growth of the organization. Building strategies to solve intricate business issues will result in better agility in tackling issues that arise within the work environment.

  • Helps create a professional network:

An Executive Master program offers you a progressive edge over the competition in the job market. This program provides you with strong professional skills and also offers a prospect to interact with professionals from different fields. The assorted ideas and experience of the candidates consecutively help them build a tough professional network.

  • Augmented Wages:

The prime benefit that an individual can get after completing an Executive Master program is a boost in his salary and incentives. This is because of the fact that an EMPBA student possesses higher academic profile that makes him a precious asset for the organization.

For adults juggling jobs and family commitments, earning a professional certification can seem like a Herculean task.

But it doesn’t have to be. By joining the millions of Indians pursuing online education, it’s possible to prepare for the next great job opportunity from the comfort of your couch.

“Online learning can do two things: It can lead to advancement in an existing profession, or it can lead to a completely new profession. “It spans almost every field now.”

Types of jobs after Master Certification from IIBM institute

Better marketing is the panacea that companies have prescribed for themselves to ward off the ills of recession. Therefore, Master Certificationare even more sought after than they were in good times earlier.

Once you know why you want an Master Certification, you should be prepared with a knowledge base of jobs that require this Certification. Based on that, you may nurture your career interest. Client relations, consulting, business planning, resource or system analysis may be a part of your job profile, but let’s take a more specific view of the job opportunities after an Mater Certification:

Banking & Finance: This includes security & investment analysis and portfolio management. These jobs, available with banks, security firms, insurance companies, and various financial organizations, require a professional to make right choices about investments. Related job profiles are in Corporate Treasury, Business Operations and Credit Analysis. Such jobs are typically offered by companies such as Goldman Sachs, J.P. Morgan, Nomura, RBS, Barclaysetc

Other job opportunities in banks are for Commercial Banking, Liabilities Product Management, Cards Management, Transaction Banking, Corporate Banking, Compliance, Wholesale Risk, Credit Risk, Relationship Management and Treasury. Banks like ICICI Bank, Yes Bank, Kotak Bank, Axis Bank, State Bank of India, HDFC Bank and RBL hire MBA graduates for such roles.

Information System Management: This requires a more technology-focused candidate, day someone with an Master Certification in Information Systems. Such candidates identify fresh and up-to-date technologies to serve an organization better. They provide a thorough cost analysis for use of the right technology while working with financial and managerial departments.

Investment Banking: This is a job in demand. Companies that hire for this role include SBI Capital Markets, MotilalOswal& Bank of America Continuum among many others. The right candidate functions as an underwriter. He/she has to connect investors to fund-needing organizations. The candidate must have the acumen to analyze what fits best for the client. They deal with acquisitions and mergers as well as clients. Other job profiles include those in Treasury, Securities and Investment Management.

Industries and job titles: A buffet of various jobs in industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), and free-moving consumer goods (FMCG) is lavishly spread before them, financial manager/analyst, credit analyst, accounting manager, risk and insurance manager, treasurer, finance manager, cash manager, chief financial officer, VP (finance), and finance director. executive/manager, product manager, marketing manager, analytics manager, system manager, data processing manager, business analyst, and IT manager/consultant.

Why pursue an Master Certification

  • To launch a progressive career
  • To make a shift in career, if you already are an experienced professional
  • To nurture an innovative outlook
  • To network with the best in the market
  • To add a brand value to yourself
  • To enhance personal growth
  • To start a business/ start-up/ turn entreprenuer
  • To move to another location

How Working Professionals Can Find The Right Online Courses

Soft skills or people’s skills are set of skills that are different from job-specific skills or hard skills. Unlike hard skills, they involve your personal attitude, outlook and behavior towards your colleagues. Having soft skills not only enhance your performance as a professional, it also improves your relationship with your coworkers. Truly successful workers have right soft skills that help them deal with fellow workers, tackle intricate issues and resolve complex conflicts.

  1. Communication Skill is Essential For Effective Interaction

In professional life, communication skills serve as a tool to enhance your interaction with your team. People with strong communication skills are particularly good for management roles. For their eloquence, they are able to build a healthy working rapport with their team which in turn improves work collaboration and yield better results.

  1. Leadership Skills Paves Way to Promotions

Leadership skills open doors to better job career opportunities. Having an influential personality can help you climb to higher management positions in an organization. So, if you have an ability to inspire people with your ‘art of thinking’ or ‘eloquence’, you can take your career to the next level as a manager or team leader.www.iibmindia.in

  1. Emotional Intelligence Improves Working Relationships

Emotional intelligence is the ability to comprehend your own and other’s emotional status to guide your actions towards others. Emotional intelligence enables you to recognize behavior pattern of people and helps you tactically deal with them. It helps you emotionally relate with people so that you can understand their emotional state at a given time and tackle them accordingly.

  1. Effective oral and written communication

Recruits’ fuzzy thinking and inability to articulate their thoughts were common complaints that Wagner came across from business leaders when researching his book. This isn’t so much about young people’s ability to use grammar and punctuation correctly, or to spell, but how to communicate clearly verbally, in writing or while presenting. “If you have great ideas but you can’t communicate them, then you’re lost,”

  1. Accessing and analysing information

Many employees have to deal with an immense amount of information on a daily basis: the ability to sift through it and pull out what is relevant is a challenge. Particularly given how rapidly the information can change.

  1. Agility and adaptability

The ability to adapt and pick up new skills quickly is vital for success: Workers must be able to use a range of tools to solve a problem. This is also known as “learnability,” a sought-after skill among job candidates.

For admission, enquire here

Interviews are designed to assess your knowledge, capabilities and motivation on how you will behave in the workplace. Fumbling through an interview is embarrassing. Here are some common industry questions which makes young aspiring IT professionals fumble during interviews and tips to handle these queries well.

  • Why should we hire you?

This question is framed to assess what you consider as your strengths and capabilities and also how you are able to deal with that. So, you need to give a answer covering about how you would fare in customer facing scenarios/ mentoring fellow team members/ report preparation or other aspects rather than focusing about your immediate skill-experience match but also about that would give you an edge in your proposed role/ help the team.

  • What do you know about this role and the company?

This question is meant to check curiosity and intent of the job seeker. If the only words that you can say are, ‘good company’, think again. You need to research the company; use their website, Wikipedia page, and social page, anything to get complete idea about the prospective organization.

  • What trends do you think affects the IT Industry?

This question is only to know your view and whether you can do anything apart from coding! It is also to check your ability to articulate and communicate thoughts on the instead of the pre designed answers for the questions. Here you need to focus on customer facing skills to make you a valued team member.

  • Do you have any specific salary expectation?

To know the exact salary expectation you can assess with variety of compensation survey data available online. These give factual data for you to suggest possible numbers. It is important that you need to assess as per company standards. Another option is to suggest a percentage range but be prepared to handle further queries.

For admission, enquire here

Every employee aspires to be ‘that employee’ who is trusted with the most coveted tasks at the workplace and shares the limelight often. And while some may get an opportunity to do that but only few can ace such situations and most find themselves struggling with some issues or the other.

It’s not difficult to become a star performer. It required your innate talent, confidence and careful planning of facts and resources. Planning well and following some simple rules can help anyone become the next shining star of the company. Here are five traits that most star employees possess and which can help you also, check them –

Resolve Issues Before They Are Issues

My favorite days running companies are when I notice positive change in procedure when I was totally unaware of the need for change. Amazing employees are always looking to improve systems proactively, and they do.

What you can do: Communicate a clear written vision of where the company is going and encourage initiative so people feel safe and empowered to make change.

Tell It Like It Is

Amazing employees understand that hiding bad news helps no one. They find kind ways to bring uncomfortable information to the surface, but they DO bring it to the surface. They tell people what’s necessary before major damage is done.www.iibmindia.in

Plan well

Before you raise your hand to take on an assignment, quickly step back and take a stock of how well equipped you are to finish this task. Map your strengths and weaknesses against the task and move ahead in a planned manner. Think through the details, plan well in advance and prioritise the tasks.


As the old adage goes, time is money. CEOs want the job done, and they want it done yesterday. But it’s not just about speed; it’s about your drive to be efficient. Are you going to squeeze all the hours you can out of a single project, or will you get it done as quickly as possible? If I’m your CEO, I don’t want you to sacrifice quality. I just don’t want you to waste my time or money. Every second you’re on the clock but not producing, my company is losing. Hustle in your job duties, and I’ll be sure to recognize you as a star employee. How could I ignore that drive?


Nothing can turn off a CEO faster than dishonesty. As an employee, you’ll be entrusted with inside information and the company’s best interests. So basically, if I’m spending money on you, I want to know you’re actually going to deliver the work I’m paying for without risking my company’s reputation and overall health.

Don’t lie on your resume. Don’t lie in your interview. Don’t lie after I hire you. CEOs can’t run companies without honest, dedicated support.

What you can do: Foster an open communication environment where people are not only given permission to tell the truth, but also absolutely required.