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Digital Marketing Professional

IIBM Institute of Business Management > Digital Marketing Professional

Introduction

Digital Marketing Professional

This program has been designed to meet the expanding needs for “Marketers” who are skilled in utilization of a unique blend of technology, social media channels & business. You have the latest knowledge by becoming a Certified Digital Marketing Professional. This course builds the understanding of the digital marketing and how to develop innovative strategies in displaying advertising, social media marketing, mobile and internet marketing, search engine optimization and marketing and website design to produce a higher response to your online marketing efforts. Thus, Digital Marketing is a form of marketing that makes use of electronic or digital devices like computer and internet, smartphones, tablets, digital voice recording, mobile apps, web banner ads, etc to engage potential and existing customers.

Benefits of Digital Marketing Professional

  • Leverage each & every core concept of digital marketing
  • Learn practically & Salary Hike
  • Learn from industries top trainers
  • Enhance your Authorization
  • Building Long-term Relationship
  • Flexibility in designing the campaigns

Who Should Attend

  • Students who want to learn digital marketing to increase their job opportunities
  • Entrepreneurs/Business Individuals who want to promote their business through modern digital marketing techniques
  • Marketing & Communication Professionals who want to learn more about digital marketing to make best out of online marketing strategy

Eligibility/Duration/Course Fee

Eligibility

Graduation / Diploma

Duration

6 Months

Course Fess

INR 16000.00

Payment Instructions:

  • GST 18 % applicable from 1st July
  • All payment should be in favor of “ICR India Certifications Private Limited” payable at Meerut.

Curriculum

CERTIFIED DIGITAL MARKETING PROFESSIONAL

Part I – Online Marketing Overview

Introduction , Online Marketing Terminology, SEO Friendly Website, Online Advertising, Mobile Advertising, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, Online Reputation Marketing, Blogs, Banners and Forums, Web Analytics, Online Marketing Efforts, Online Marketing Impacts, Online Marketing Pros and Cons

Part II – Pay Per Click Advertising

Introduction, PPC Terminology, Creating a Keyword List, Setting Target Location and Language, Writing a Killer PPC Ad, Landing Pages, Bidding, Measuring Results, PPC ad on Google, Yahoo and Bing Search Marketing, Facebook Ads

Part III – Social Media Marketing

Introduction, Facebook Marketing, Twitter, LinkedIn, Google Plus, Pinterest, Video Marketing, Social Book Marketing, Image Optimization, Blog, Social Media Analysis, Monitoring Social Media Accounts

COURSE HIGHLIGHTS

  • Online Study Material – Provided learning material to students
  • 24×7 Online Access – 24×7 Access to Course Material
  • Android App
  • Preparation of Google AdWords Certification
  • Online Exam / Test
  • Certificate Awarded by IIBM Institute

Potential Career Growth

As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.

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